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If you’ve been anywhere near the beauty aisle lately, you’ve probably seen the words “clean beauty” popping up on labels and signage. But what does it actually mean?
At its core, clean beauty is all about choosing products that are safe for both people and the planet. Our skin, being the largest organ, absorbs much of what we put on it, making it essential to avoid harmful chemicals like parabens, phthalates, and synthetic fragrances. Clean beauty products prioritize organic, vegan, and sustainably sourced ingredients, ensuring we care for our skin and the planet at the same time.
For me, clean beauty has been a personal choice for as long as I can remember. I’ve always leaned toward organic products, steering clear of chemicals whenever possible. Not only does it feel better for my body, but knowing I’m contributing to a healthier planet in this tiny way makes it worth it.
Today, I’m letting you in on my favorite clean beauty brands that I’ve been absolutely loving lately. From skincare to makeup to haircare, these are the brands that are currently rocking my world.
Jump to brand:
Let’s dive in-
ILIA
ILIA is hands down one of my favorite clean beauty brands, and honestly, I use almost all of their makeup products. They’ve mastered the art of blending skincare and makeup perfectly. My absolute go-to? Their Super Serum Skin Tint SPF 40. It’s the perfect skincare-makeup hybrid, giving me sheer, natural coverage while treating my skin with nourishing ingredients like squalane and hyaluronic acid. Plus, the fact that it’s vegan and cruelty-free makes me love it even more.
Their new Limitless Lash Mascara in Brown has quickly become a favorite in my routine. It gives my lashes the perfect natural look with just the right amount of definition, and the formula doesn’t clump or smudge—it’s a game-changer! I’m also obsessed with their True Skin Serum Concealer. It’s lightweight but packs enough coverage to hide any imperfections while still looking completely natural. And for days I need more coverage, their True Skin Serum Foundation is amazing. It’s full coverage but still feels breathable, and I know my skin is soaking up all those clean, nourishing ingredients while I wear it. ILIA seriously nails every product!
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Rhode
Rhode has quickly become my go-to for all things skincare—and it’s easy to see why. The Essentials Kit is a must-have for anyone looking to elevate their skincare routine. This curated set includes everything you need for deep hydration and skin nourishment: a hydrating cleanser, a nourishing moisturizer, and a rejuvenating serum. Simplify your regimen with products that truly deliver results. If you try just one thing, make it the Peptide Glazing Fluid. It’s like bottled glass skin, leaving your face plump, dewy, and luminous without any greasy residue.
Another standout? I’m absolutely obsessed with the cheek tint in Toasted Teddy and the lip contour in Lean—two products that have completely elevated my routine. Toasted Teddy provides the perfect natural flush with a warm, sun-kissed glow that suits any look, while Lean is the ultimate lip contour shade, adding definition and a touch of effortless sophistication. Together, they’re an unbeatable duo for a fresh, polished look!
Tarte
Tarte has always been my go-to brand for their eyeshadows—they’ve been a staple in my makeup routine for years. Their formulas are so pigmented and blend like a dream. And let’s not forget their primer mascara—it’s a total game-changer! It gives my lashes that extra boost before applying mascara, making them look fuller and longer. Plus, I love that Tarte is cruelty-free and committed to creating high-quality products that truly deliver while standing for ethical beauty.
Merit
Merit is the ultimate brand for those who love simplicity and effortless beauty. Their products are designed for people who want to look polished without spending hours in front of the mirror. I have to highlight their **Contour Stick**—it’s truly a game-changer. It adds just the right amount of definition with minimal effort, perfectly embodying the brand’s chic, minimalist vibe.
Glossier
Glossier is where clean ingredients meet bold, fun makeup. They’ve got everything from tinted moisturizers to vibrant eyeshadows, but I am absolutely in love with their Boy Brow. It’s perfect for my light, thin eyebrows, giving them the perfect amount of definition and fullness while still looking natural.
Asarai
If you haven’t discovered Asarai yet, now’s the time! Proudly made in Australia, this organic brand focuses on simplicity, sustainability, and plant-based ingredients. Their Earth Tones Face Mask, crafted from natural Australian clay, is perfect for deep cleansing and refreshing your skin. Pair it with their Sleepercell Retinal Serum, which works overnight to rejuvenate your skin, and bring a touch of Australian luxury to your skincare routine.
DRMTLGY
Skincare nerds, this one’s for you! DRMTLGY’s clean yet clinical approach to skincare is a game changer, focusing on effective, science-backed products without harsh chemicals. Their Needle-less Serum is a crowd favorite, packed with ingredients that boost collagen and reduce fine lines. Another standout is their Vitamin C E + F Serum, perfect for brightening skin and fighting free radicals. DRMTLGY is all about combining clean ingredients with clinical results, helping you achieve healthier, glowing skin.
R+Co
Haircare lovers, don’t worry—I’ve got you covered! R+Co brings clean formulations to your hair routine in the most stylish way. Their Dallas Collection gives flat, lifeless hair a boost of volume and thickness, while their dry shampoos keep your locks fresh and full of life between washes—no sulfates, no parabens. And their packaging? 100% recyclable.
I’ve been using everything from the Dallas Collection, and let me tell you—it’s a total game-changer. My straight, flat hair now feels thicker, bouncier, and full of volume thanks to these amazing products!
How to Choose Clean Beauty Products
Switching to clean beauty can feel overwhelming with so many options available, but these simple tips can help you navigate the process with ease:
Examine the ingredients: Look for labels like “paraben-free,” “sulfate-free,” or “vegan,” and steer clear of lengthy chemical names that seem unfamiliar.
Check for certifications: Trusted seals like USDA Organic, Leaping Bunny, or EWG Verified are reliable indicators of safe and credible clean beauty products.
Explore reviews: Feedback from real users can offer valuable insight into a product’s performance and effectiveness.
Begin Your Clean Beauty Journey
Clean beauty isn’t just a passing trend—it’s a meaningful shift toward healthier choices for both ourselves and the planet. The brands I shared today are only a small glimpse of what’s available in this ever-growing space. Whether you’re revamping your skincare routine, transitioning to cleaner makeup, or exploring sustainable haircare, there’s something for everyone on this journey.
If clean beauty excites you as much as it does me, now is the perfect time to explore and find what works best for you. Give my recommendations a try, and don’t hesitate to share your own favorites—I’d love to hear them!
Here’s to a future of clean, conscious beauty.