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Clean beauty isn’t just a trend for me — it’s something I’ve prioritized for years. I’ve always been mindful about what I put on my skin, choosing products with simple, safe ingredients that feel good to use and align with how I live.
Over time, I’ve discovered a handful of clean beauty brands that I keep going back to — ones that actually work, feel incredible, and are made with intention. Whether it’s skincare, makeup, or haircare, these are my top clean beauty brands for 2025 — and they’ve earned a permanent spot on my shelf.
Want to skip ahead? Browse all my top clean beauty picks on Amazon — everything in one place.
Ready to discover your new favorite clean beauty brands? From skincare to hair care and makeup, here are the top clean beauty brands for 2025 — all tried, tested, and loved.
Ilia
ILIA is hands down one of my favorite clean beauty brands, and honestly, I use almost all of their makeup products. They’ve mastered the art of blending skincare and makeup perfectly. My absolute go-to? Their Super Serum Skin Tint SPF 40. It’s the perfect skincare-makeup hybrid, giving me sheer, natural coverage while treating my skin with nourishing ingredients like squalane and hyaluronic acid. Plus, the fact that it’s vegan and cruelty-free makes me love it even more.
Their new Limitless Lash Mascara in brown has quickly become a favorite in my routine. It gives my lashes the perfect natural look with just the right amount of definition, and the formula doesn’t clump or smudge—it’s a game-changer! I’m also obsessed with their True Skin Serum Concealer. It’s lightweight but packs enough coverage to hide any imperfections while still looking completely natural. And for days I need more coverage, their True Skin Serum Foundation is amazing. It’s full coverage but still feels breathable, and I know my skin is soaking up all those clean, nourishing ingredients while I wear it. ILIA seriously nails every product!
→ Browse all Ilia products on Amazon
Rhode
Rhode has quickly become my go-to for all things skincare—and it’s easy to see why. The Essentials Kit is a must-have for anyone looking to elevate their skincare routine. This curated set includes everything you need for deep hydration and skin nourishment: a hydrating cleanser, a nourishing moisturizer, and a rejuvenating serum. Simplify your regimen with products that truly deliver results. If you try just one thing, make it the Peptide Glazing Fluid. It’s like bottled glass skin, leaving your face plump, dewy, and luminous without any greasy residue.
Another standout? I’m absolutely obsessed with the cheek tint in Toasted Teddy and the lip contour in Lean—two products that have completely elevated my routine. Toasted Teddy provides the perfect natural flush with a warm, sun-kissed glow that suits any look, while Lean is the ultimate lip contour shade, adding definition and a touch of effortless sophistication. Together, they’re an unbeatable duo for a fresh, polished look!
Tarte
Tarte has always been my go-to brand for their eyeshadows—they’ve been a staple in my makeup routine for years. Their formulas are so pigmented and blend like a dream. And let’s not forget their Opening Act Lash Primer — it’s a total game-changer! It gives my lashes that extra boost before applying mascara, making them look fuller and longer. Plus, I love that Tarte is cruelty-free and committed to creating high-quality products that truly deliver while standing for ethical beauty.
Merit
Merit is the ultimate brand for those who love simplicity and effortless beauty. Their products are designed for people who want to look polished without spending hours in front of the mirror. I have to highlight their Bronze Balm — it’s truly a perfect contour stick. It adds just the right amount of definition with minimal effort, perfectly embodying the brand’s chic, minimalist vibe. I use the shades Clay and Seine.
→ Shop Merit products on Amazon
Glossier
Glossier is where clean ingredients meet bold, fun makeup. They’ve got everything from tinted moisturizers to vibrant eyeshadows, but I am absolutely in love with their Boy Brow. It’s perfect for my light, thin eyebrows, giving them the perfect amount of definition and fullness while still looking natural.
→ Shop Glossier on Amazon
Asarai
If you haven’t discovered Asarai yet, now’s the time! Proudly made in Australia, this organic brand focuses on simplicity, sustainability, and plant-based ingredients. Their Earth Tones Face Mask, crafted from natural Australian clay, is perfect for deep cleansing and refreshing your skin. Pair it with their Sleepercell Retinal Serum, which works overnight to rejuvenate your skin, and bring a touch of Australian luxury to your skincare routine.
Drmtlgy
Skincare nerds, this one’s for you! DRMTLGY’s clean yet clinical approach to skincare is a game changer, focusing on effective, science-backed products without harsh chemicals. Their Needle-less Serum is a crowd favorite, packed with ingredients that boost collagen and reduce fine lines. Another standout is their Brightening Eye Mask — they contain powerful ingredients like caffeine, hyaluronic acid, and niacinamide that work together to depuff and rejuvenate your eyes. DRMTLGY is all about combining clean ingredients with clinical results, helping you achieve healthier, glowing skin.
→ Explore DRMTLGY’s best sellers on Amazon
R+co
Haircare lovers, don’t worry — I’ve got you covered! R+Co brings clean formulations to your hair routine in the most stylish way. If you have thin and flat hair like me, I highly recommend their Dallas Collection… I’ve truly never felt a difference in thickness with my hair! The Dallas Collection Shampoo and Conditioner have biotin and gives flat, lifeless hair a boost of volume and thickness; the Dallas Hair Thickening Spray for post wash is amazing; and their Zig Zag Root Teasing + Texture Spray is fantastic for adding life and texture while styling. I also highly recommend the Death Valley Dry Shampoo to keep your locks fresh and full of life between washes—no sulfates, no parabens. And their packaging? 100% recyclable.
I’ve been using everything from the Dallas Collection, and let me tell you—it’s a total game-changer. My straight, flat hair now feels thicker, bouncier, and full of volume thanks to these amazing products!
How to Choose Clean Beauty Products
1. Read Beyond the Front Label
Words like clean, natural, and non-toxic aren’t regulated — they’re just marketing. The real story is in the ingredient list. Look out for:
- Parabens, phthalates, and formaldehyde-releasing preservatives
- Sulfates (like SLS) that can strip skin and cause irritation
- Synthetic fragrance — often a hidden mix of harsh chemicals
If you can’t pronounce half the list, or they’re vague like “fragrance” or “proprietary complex,” that’s a red flag.
2. Look for Trusted Certifications
Clean claims mean more when they’re backed by legit third-party testing. Certifications to trust:
- EWG Verified™
- USDA Organic
- Leaping Bunny
- Made Safe
- NSF/ANSI 305
These show the product meets strict safety, ethical, or environmental standards.
3. Choose Transparent Brands, Not Just Pretty Packaging
Greenwashing is everywhere — pretty fonts and earth-toned packaging don’t equal clean. Look for brands that:
- List all ingredients, even fragrance
- Explain how and where ingredients are sourced
- Offer third-party testing or safety info on their site
- Back up claims with more than just clever branding